Dates provide retailers better product availability and buying timelines
SuperZoo, the largest gathering of the pet industry in North America, announced a date change for the 2019 SuperZoo. After listening to feedback from pet professionals and reviewing post show research, SuperZoo will now host the community of over 20,000 pet professionals August 20-22 at Las Vegas’ Mandalay Bay, with the show’s highly acclaimed retailer education set for August 19. This date move will ensure that SuperZoo is positioned to serve the buying needs of industry retailers.
According to Tradeshow Executive, shows like MAGIC Market Week ASD Las Vegas and NY Now grew in size to cater to the growing demands of August retail buying trends. With this date shift, SuperZoo is well-aligned with holiday product launches and seasonal buying cycles, giving retailers the opportunity to be the first to see, touch and buy emerging product trends.
With more than 1,200 exhibitors and over 800 product debuts, retailers can source unique gear, pet technology, accessories and pet food and snacks that will allow them to differentiate themselves and compete in today’s competitive market.
SuperZoo brings together over 20,000 pet professionals on an annual basis, boasting 36% more buyers than any other show in North America, for an annual opportunity to participate in the industry’s largest professional learning forum. With more education sessions on and off the show floor than any other industry event, the new August dates allow retailers to stay on the leading-edge of emerging trends and business insights.
“SuperZoo’s goal is to provide the most robust platform of product discovery, education and networking to ensure this hardworking, dedicated community is able to come together at a date that is most conducive to their business imperatives,” said Jacinthe Moreau, WPA president. “Our commitment to serving the needs of the industry requires us to be vigilant, listen to feedback and take action when required. After several conversations and in-depth post show research analysis, we realized that hosting SuperZoo in August more efficiently matches the business goals and priorities of both brands and retailers. Armed with that information, we took immediate action and are pleased to make this industry-requested change.”
“In visits with independent pet retailers across the country, our Community Relations team was able to gain valuable insights, and bring information back to our team to ensure the needs of industry retailers are being heard,” said Mike Karsting, VP of Exhibitions. “I’m thrilled to be a part of an organization that cares, listens and is responsive to the concerns and feedback from our community— and I am pleased to announce this date shift ensuring success for our exhibitors and retailers.”
SuperZoo registration is expected to open by January 2019. Visit superzoo.org to sign up to receive news, updates, industry insights and behind-the-scenes exclusives about SuperZoo.